“Cake Boss” Friend Valastro closes its Santa Monica store… shuts down its brick-and-mortar operations and focuses solely on online orders.
Buddy used to own Carlo’s Bake Shop on the famous Santa Monica Promenade, but it closed for good this week… and there’s a sign on the door announcing a public auction for all the store supplies.
Folks at Carlo’s Bake Shop tell TMZ … the Santa Monica location has decided not to renew its lease as it shifts to an e-commerce business strategy.
TMZ.com
We’re told the bakery has increased sales for online orders in recent years, especially in California, with fewer customers actually stopping by the store, even for people requesting delivery nearby.
However, Buddy isn’t completely abandoning the traditional bakery setup…it looks like this is limited to Santa Monica.
We’re told a new Carlo’s Bake Shop will open in New York City’s Times Square in December… which BV thinks will attract locals and tourists alike. There is definitely a lot of foot traffic.
Meanwhile, the people who worked at the Santa Monica location unfortunately appear to be losing their jobs just before the holidays.
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