EE groups up with Bradley Riches to mark first anniversary of New EE and its flagship Studio retailer




EE’s flagship Studio retailer in Westfield London, White Metropolis, is celebrating its first birthday by opening its cutting-edge Gaming Zone as a free bookable house for fogeys to host birthday events, with precedence entry given to native West London neighborhood teams.
It follows new analysis from EE that finds two in 5 mother and father battle to afford their youngsters’s birthday. The typical social gathering now prices £246 per youngster, with youthful mother and father aged 18 to 34, usually spending £308. Over 1,000,000 youngsters within the UK don’t get to have a good time their birthday with a celebration, and price is an enormous issue. That’s regardless of greater than half of oldsters saying that celebrating with buddies is crucial factor to their youngster on their birthday, forward of cake , presents and doing one thing with their household . The EE Studio opened in 2023, alongside a brand new path for the model, with a renewed give attention to gaming. EE marked the event this morning with a go to from Bradley Riches, star of hit Netflix present Heartstopper and Celeb Huge Brother. Bradley had his gaming face on as he dropped in to check out the newest consoles and titles within the Gaming Zone. To additional have a good time the anniversary of the model refresh and flagship retailer, the EE Studio is holding a day of in-store celebrations and actions in the present day (Wednesday, thirtieth October). Guests may have an opportunity to win a whole lot of gaming prizes all through the day, together with a Nintendo Swap OLED bundle for whoever can log the most effective lap on the hit driving recreation Forza 5.



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