The holidays are just around the corner, and Kim Kardashian and its SKIMS marketing elves are hard at work, this time with a little help from one of the biggest names in the sport.
SKIMS
Check out the latest SKIMS campaign dropping Thursday, featuring none other than the Kansas City Chiefs superstar Patrick Mahomesand his wife Brittany with their adorable children; 2 year old daughter Sterling and an 11-month-old son, Patrick“Bronze.”
The family helps Kim’s brand launch the annual Holiday Shop with items for the whole family… including the winter must-have, fleece.
We have to say that the photos are pretty adorable and the whole family seems to be having a great time – surrounded by teddy bears and presents.
As for the campaign itself, Patrick seems pretty enthusiastic. He adds: “This is our first campaign as a family, and shooting for SKIMS was all a great moment.”
It was Snoop Dogg and his family that did the honors for last year’s SKIMS holiday campaign, which saw three generations of the rapper’s family appear in photos… but the switch to an athlete makes a lot of sense considering the recent launch of the SKIMS men’s line.
Don’t forget, Kim and his team have recruited football, basketball and soccer stars — Nick Bosa to be precise — before the unveiling of the new items… and as we first reported, sales went through the roof.
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