If the shoe matches, why follow one pair? Alexia Ioannou actually not.
The founding father of Properly constructed her vogue eye on the hunt for uncommon classic treasures from labels like Valentino, Emilio Pucci, Fendi, Dolce&Gabbana, Dior, Manolo Blahnik and Chanel earlier than turning that keenness into her personal shoe line stuffed with playful prints, vivid colours and vintage-inspired silhouettes.
“Transferring from curation to design was a pure evolution, as I observed a void within the trendy market,” Ioannou tells ET.
“The trade had stopped taking dangers with the daring colours and playful patterns that when outlined nice design. I wished to create items that mirrored the classic aesthetic however have been constructed for contemporary dwelling.”
From animal print heels to wedding-ready mules, properly footwear are designed to really feel particular sufficient to spark a dialog, whereas nonetheless being sensible sufficient to put on repeatedly.
“My design course of is instinctive, however very tactical,” she explains.
“I draw from each period and blend a ’70s match with ’90s {hardware} or an sudden coloration reference till it feels utterly new.”
And in accordance with Ioannou and celeb followers, together with Addison RaeA press release shoe could make even essentially the most modest outfit really feel immediately cooler.
“Put on them with an incredible pair of classic denims, ours signature white tankor a $10 second-hand costume,” she shares.
“I like listening to from prospects who’re stopped by strangers asking about their footwear.”
When it comes to preserving classic finds and new favorites, Ioannou desires footwear to be handled extra as ornament quite than one thing saved within the closet.
“I do not imagine in hiding footwear in bins,” she notes. “They need to be displayed like artwork in your closet. Sneakers are supposed to be worn, seen and lived. A pair that may be a little tough across the edges is only a signal of a well-loved shoe.”
And when her assortment wants some TLC, she retains it easy: “A fast journey to the cobbler for a resole is all it takes to maintain them wanting good in the long term.”
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