EE DELVES DEEP INTO THE MINDS OF 11-16 YEAR OLDS TO SHINE A LIGHT ON THE IMPORTANCE OF THE ARTS OUTSIDE OF THE CLASSROOM


Amidst the UK’s ongoing creativity crisis, EE, long standing partner of the EE BAFTA Film Awards, is launching a new campaign called ‘The Stage is Yours’, which delves into the mindset of secondary school children, shining a light on the importance of drama and the arts for life outside of the classroom.

Research shows that many 11 – 16-year-olds feel stressed in areas of their everyday life. Just under half of boys surveyed said they don’t want to look or be perceived as a loser (45%). The confidence to fail is also a challenge for many youngsters; three fifths of children (66%) say that they have a fear of making mistakes and people laughing at them (63%), while nearly a third (29%) admit to going as far as avoiding whatever it is that makes them feel nervous completely.

EE’s new campaign the ‘Stage is Yours’ is designed to shine a light on the importance of drama and the arts helping children to develop crucial and versatile life skills such as confidence. Focused on liberating learning from the classroom, EE, Micheal Ward, and other actors and influencers, have developed a series of workshops designed to empower and inspire secondary school children to build self-confidence through the arts, which are now available on EE’s LearnSmart platform.

‘The Stage is Yours’ campaign will also launch with a TikTok competition, utilising the platform’s stitch feature to give 13–17-year-olds the chance to act out the role of the ultimate villain in an improvised duet with former BAFTA EE Rising Star winner and star of Top Boy, Micheal Ward. The audition tapes can be submitted by stitching them to Micheal Ward’s video on EE’s TikTok profile @EE, with the hashtag #eethestageisyours. The winner will be selected by a panel of film experts and will secure a significant role in ‘NAZ’, the long-awaited biopic of boxing legend, Prince Naseem Hamed, from the acclaimed producers of the BAFTA-nominated ‘Boiling Point’. Micheal Ward commented: “As an actor I am very passionate about inspiring young people to get involved in the arts because of the incredible benefits it can bring to their confidence and other key life skills. Throughout my career, I’ve had times where I’ve struggled with my confidence and it’s a pleasure to share what I’ve learned along the way with the next generation, whether they’re looking to pursue a career in the arts, or just a boost in their daily lives.”

#DELVES #DEEP #MINDS #YEAR #OLDS #SHINE #LIGHT #IMPORTANCE #ARTS #CLASSROOM

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