Guard jumps on board Kim Kardashian‘s underwear train — he’s just the latest star to collaborate with her and promote her SKIMS line… and yes, he’s shirtless for it.
Kim and co. managed to get Usher to be the newest face for their SKIMS Men’s campaign – and they got him to rock their underwear line for boys… including their SKIMS Stretch collection and their SKIMS Cotton collection.
As part of this new drop with Usher… they are also releasing 4 new colorways.
It goes without saying that the fact that KK Usher signed to SKIMS is a big deal… especially since he’s a well-known sex symbol even today. That’s sort of alluded to in this photoshoot here – where Mr. Raymond bares his torso, with his chiseled abs visible.
By the way, a video was also shot for this team… and in it Usher talks about why he signed up, but more importantly how this relates to his new album, “Coming Home.”
Based on what he says here, you could say this comes full circle for him. Usher seems to be leaning into his R&B roots… including what made him wildly popular to begin with, like his killer looks. There is a limited edition digital version from his album coming out as part of the collaboration…it’s out February 8 at 9pm PT/Feb. 9 at midnight ET.
As for these new SKIMS products themselves… the underwear will be up for grabs starting February 12 at 9am PT – you can get them on the website, of course SKIMS Men Shop website.
The addition of Usher to the line-up follows Kim harassing other industry hunks to promote her company – remember, she’s already Neymar Jr., Nick Bosa and other hot guys rock the gear …and now Usher is in the mix too.
TMZ Studios
SKIMS is taking over the fashion world in an understated way – everyone seems willing to strip down and pimp the product… which makes you wonder what the heck these things feel like in real life.
There’s only one way to find out… try them, we suppose. 😄
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