Music lovers, rejoice! Noah Kahan teamed up with Mastercard to debut the official music video for his newest single, “The Nice Divide,” throughout a industrial break for the 2026 GRAMMY Awards in Los Angeles, California, on February 1.
Not solely did followers get to observe the emotional music video forward of his upcoming album, which drops on Friday, April 24, however now in addition they get the prospect to expertise the music stay, each through Mastercard Priceless Experiences with Kahan and on The Nice Divide tour begins Thursday June 11.
To have fun, Mastercard launched a sweepstakes, encouraging eligible cardholders to seek out as many Easter eggs within the music video as attainable, for an opportunity to attend an intimate album listening celebration with Kahan in Nashville, Tennessee, or a Priceless Expertise throughout his summer season tour, impressed by The Mastercard Assortment, a worldwide providing of high-end eating, leisure and journey advantages.
“’The Nice Divide’ has taken on a lifetime of its personal because of the followers,” he stated in a press launch.
“This collaboration with Mastercard felt like a pure strategy to honor that connection and make it one thing we will expertise collectively. From the video to the moments we create, it is all about celebrating the group that has been there from the start,” the songwriter added.
And Kahan is simply as enthusiastic about what lies forward.
On the pink carpet on the GRAMMYs, the hitmaker advised ET’s Kevin Frazier“It is going to present followers with some actually cool alternatives to get nearer to the music course of.”
This additionally contains listening to extra about what impressed the heartfelt track.
“The track is about two people who find themselves mates, however there’s loads of distance between them. I am actually blissful to see folks connecting with it and discovering their very own folks of their lives that they wish to attain too,” he advised ET.
“I’ve labored actually laborious to make this music as emotional as attainable and as reflective of the place I’m in my life as attainable and I hope they really feel that too,” he continued.
And even when you do not win one of many lottery prizes, you’ll be able to nonetheless take part on the enjoyable. Mastercard is giving World Elite and World Legend Mastercard (TM) cardholders particular entry by way of The Mastercard Assortment to Most well-liked and VIP tickets for Kahan’s summer season tour beginning February 12.
Go to for official guidelines and to enter the sweepstakes priceless.com/noahkahansweeps earlier than ending on February 11. No buy is important to take part. Open to Mastercard cardholders earlier than 2/2/26 who’re everlasting authorized residents of fifty US/DC and are of authorized majority.
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