Lindsey Davidsonfounder and CEO of Lennymakes denim desires come true from her classic denims outpost in Studio Metropolis, California.
Rachel Bilson, Whitney Port, Hanna Berner, Carole Radziwill, Katie Lowesand plenty of extra come to the vacation spot for completely worn Levi’s, Wrangler, Lee and uncommon European types in each wash conceivable, plus Davidson’s professional eye.
“My reference to classic denim began early. I used to be an actual tomboy rising up and virtually lived in denims, so when it got here time to construct my very own model, it felt solely pure that it will give attention to denim and the romance of classic,” she tells ET.
That adoration comes all the way down to the historical past woven into each pair she wears.
“We put plenty of effort into discovering really distinctive washes and silhouettes as a result of that is the magic of classic. No two pairs are the identical. What fascinates me most about classic denim is the life it has lived for you. … The creasing, the fading and the refined imperfections are all a part of the appeal and what makes classic so particular and distinctive,” Davidson explains.
To make them much more unique, the entrepreneur affords one-on-one in-person and digital appointments the place she affords customized changes on the waist, hips and seat for a flattering match, together with customized embroidery choices.
“The perfect tip for creating the proper pair of denims is to begin with a measurement near your individual measurement. Many individuals suppose they should go up two or three sizes, however that truly solely works for those who go for a saggy, outsized look.”
As an alternative, her method prioritizes the integrity of the denim and the individual carrying it.
“We solely provide changes that make sense for that particular pair to make sure the match, high quality and character stay intact. … By tightening key match factors, we will make considerate adjustments that enhance form and luxury, whereas sustaining the craftsmanship of the denims,” she says.
And whereas the requests differ, one common want stays. “In the case of denim, everybody needs their butt to look good. … Schooling in that space could make all of the distinction. … There is not any higher feeling than carrying denims that suit you completely. It is the final word confidence increase.”
That spotlight to element and emotional understanding is precisely why It ladies are drawn to her.
“Everybody, celeb or not, values one thing private and intentional. … We take the time to know the match, the material and the way somebody needs to really feel after they placed on a pair of denims,” Davidson says.
“Denim is usually a battle for therefore many ladies, so our objective is to make the expertise enjoyable and supportive. … We love serving to individuals really feel good in denims that actually swimsuit them.”
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