A quick-growing pet meals start-up that received over buyers on Dragons’ Den has soared to £11m in annual recurring income only a yr after its TV look.
Omni, a vet-founded model specializing in plant-based pet food and dietary supplements, was endorsed by Deborah Meaden and Steven Bartlett when it was featured on the BBC in February 2025.
Since then, the corporate has skilled fast progress, including greater than 100,000 new prospects and ending 2025 with £8.4 million in turnover – a pointy enhance from £2.7 million in 2024 and £1.2 million the yr earlier than.
Based by veterinarian Man Sandelowsky and entrepreneur Shiv Sivakumar, Omni launched in 2020 after Sandelowsky witnessed what he described as widespread, preventable diet-related ailments in pets.
The corporate now affords a variety of merchandise together with dry and moist pet food, dental sticks and dietary supplements designed to handle frequent points resembling intestine well being, mobility, bladder care and irritated pores and skin.
Sandelowsky stated on Dragon’s Den that rising well being issues amongst pets had uncovered a spot out there. “Pores and skin problems, intestinal issues and weight problems in our canines are growing enormously, but many merchandise available on the market fail to handle the trigger,” he defined.
“Omni delivers nutritionally full, hypoallergenic meals that helps well being from inside – whereas being kinder to the planet.”
The momentum has continued into 2026, with a brand new partnership introduced in January with broadcaster and naturalist Chris Packham, additional boosting its profile.
When the founders entered the Den, they secured a £75,000 funding in return for a 2.5% fairness stake, valuing the corporate on the time at £3 million.
Meaden stated her resolution to speculate was pushed by each private curiosity and product high quality. “I had been on the lookout for a wholesome, balanced various to processed meat pet food, so when Man and Shiv introduced Omni and its credentials as a vet-formulated alternative with excessive dietary worth, I used to be compelled to speculate,” she stated.
‘The massive take a look at got here after den, although, once I supplied the meals and treats to my pack of canines they usually actually deserted them – that actually sealed the deal.’
Because the present, the founders say each Meaden and Bartlett have performed key roles in shaping the corporate’s progress technique and long-term route.
Omni plans to additional broaden its vary, together with new dietary supplements, cat merchandise and what it describes as a ‘groundbreaking’ pure weight reduction powder for canines – known as ‘Ozempic for canines’.
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