The Haverfordwest-based dairy company has announced a new distribution center in Cardiff, bringing local, sustainable products and jobs to the city.
Totally Welsh, a leading Welsh dairy company, has announced the opening of a new distribution center in Cardiff. The expansion, aimed at meeting growing customer demand, will create new jobs in the city while supporting the company’s ambitious growth plans.
Founded in 1990, Totally Welsh has become a household name for quality, locally produced Welsh milk and other dairy products. The company, which has its roots in Haverfordwest, now employs around 110 people across three locations, with a turnover of £17m in 2022.
The expansion into Cardiff represents an exciting new chapter in the company’s history, allowing it to scale its direct-to-consumer and business-to-business services across South East Wales.
This new distribution centre, spanning 10,000 square meters on the edge of Penarth Road, will initially create five new roles. These will range from delivery drivers to customer service representatives, with further employment opportunities expected in the coming years.
“Totally Welsh has always been more than just dairy for us. The brand embodies the Welsh community spirit,” says John Horsman, General Manager of Totally Welsh.
“This new hub is not just an expansion; it reinforces our ongoing commitment to bringing high-quality local products to more people while promoting job creation and sustainability.”
In addition to supplying supermarkets, hospitals, schools and independent retailers, Totally Welsh delivers bottled milk to more than 7,000 customers’ doorsteps. Although its main market is South Wales, it delivers to England three times a week, with vans as far as Southampton.
The milk bottles are processed on the first new large-scale glass bottling line built in Britain in 40 years, representing an investment of more than £1 million.
As well as using reusable materials and reducing food miles by sourcing locally, Totally Welsh is proud of its commitment to sustainability and aims to achieve net zero carbon emissions by 2050.
A recent benchmarking showed that while the average carbon footprint in the dairy industry is 1200 grams of CO2 per liter produced, Totally Welsh’s footprint is just 186 grams of CO2 per liter produced, thanks to a rigorous approach to sourcing and operations.
“Our milk is locally produced, drastically reducing journey times to our factory,” explains Mark Hunter, Managing Director of Totally Welsh.
“In addition, we have installed solar panels on our factory roof to back up our main power supply, and we are making progress on recycling – our poly bottles already contain recycled content. We are in the process of switching our fleet to electric vehicles, especially for operations in city centers. It is not just about meeting benchmarks, but about setting new, greener standards for the sector.”
The company’s involvement in the Business Wales Accelerated Growth Program (AGP) has played a major role in advancing these objectives. The company has received tailored support in the areas of sustainability, workforce development and market expansion. John Horsman explains:
“The support from AGP has been invaluable. From marketing insights to tactical business advice, their guidance has been a cornerstone of our expansion strategy and sustainability goals.
“This expansion fits in perfectly with our long-standing commitment to sustainability. We’re not just bringing jobs to Cardiff; we bring a vision for a greener, more sustainable future,” he added.
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