ITV has this week introduced it has teamed up with eBay to launch a brand new on-line market that can enable viewers to purchase used props, costumes, and furnishings, offering a brand new dwelling for objects that might in any other case go to waste.
The initiative – which additionally entails PropUp Challenge, a not-for-profit organisation which specialises in rehoming and reselling props and different objects from the movie and tv business – will probably be delivered via a brand new eBay market known as ITV Reloved.Â
Followers will have the ability to bid for a variety of props and behind the scenes objects from ITV exhibits, similar to Coronation Avenue, Emmerdale, Ant and Dec’s Saturday Night time Takeaway, and I am A Superstar… Get Me Out of Right here!.
However they may also have the ability to buy on a regular basis family items together with tableware, dwelling furnishings, and objects of clothes from the wardrobe division. Proceeds from promoting the objects will probably be donated to charitable causes, ITV stated.
The brand new market has launched with a wide range of distinctive objects available for purchase, such because the desk from Decide Rinder’s Crime Tales and Ant & Dec’s Saturday Night time Takeaway’s Learn My Lips Stool. Extra objects are set to be added within the coming months.
“We’re actually excited to formally launch the ITV ReLoved eBay retailer as a method to assist us cut back waste by discovering new properties for objects that ITV would not want anymore however are method too good to throw away,” stated Phil Holdgate, Head of Sustainability at ITV Studios. “Collaborating with nice companions similar to eBay and PropUp Challenge has been a dream: everybody has been actually engaged on this concept since we first began speaking about it earlier this 12 months and the suggestions has been actually optimistic.
“The ITV ReLoved retailer additionally permits our viewers to personal a bit of their favorite exhibits and, with ITV’s earnings going to charitable causes, there are quite a few advantages.”
Emma Chaplin, Co-Founding father of PropUp Challenge, stated: “PropUp Challenge was set as much as deal with the waste challenge within the display screen industries – we’re captivated with guaranteeing leftover props, units and costumes don’t go to waste however discover a second life. As a small non-profit organisation, we’re actually excited to be partnering with ITV and eBay on such an vital round initiative.”
The launch is the newest step in ITV’s Local weather Transition Plan, which has seen the broadcaster set a web zero goal and ramp up funding in new photo voltaic initiatives and electrical automobiles.
It additionally follows the corporate’s excessive profile sponsorship cope with Ebay, which has seen the net market promote the re-use of garments via its partnership with the ITV2 hit present Love Island.
Now you can signal as much as attend the fifth annual Web Zero Pageant, which will probably be hosted by BusinessGreen on October 22-23 on the Enterprise Design Centre in London.
