If you didn’t manage to find a Black Friday bargain you haven’t missed the boat. The consumer group Which? claims that only one in seven (14 per cent) of the deals available on Black Friday is a genuine discount anyway. Use price alerts on Google and websites such as pricerunner.com to check the pricing history of goods you have your eye on — this will help you to work out whether you are really bagging a bargain.
Before you buy, check the price against other retailers. Sites such as Google Shopping, Pricerunner, kelkoo.co.uk and pricespy.co.uk are your top shopping companions this year. Retailers may be shouting about their “best discounts ever”, but a discount is only worth having if the purchase price is the lowest
