A pleasant sizzling bowl of tomato soup is simply the ticket this time of yr Which? carried out a blind taste-test of 12 styles of cream of tomato soup – and Heinz did not come out on prime
Is there something higher when the skies are gray and temperatures drop than a pleasant sizzling bowl of soup? Whether or not you want hen, mushroom, minestrone, carrot and coriander, or one of many numerous different merchandise obtainable, it by no means fails to hit the spot.
It could be tempting to succeed in for a model title that brings with it an assurance of high quality, and it could really feel a less expensive own-brand model is probably not as tasty. However perhaps that is not as true because it appears.
Client champion Which? carried out a blind taste-test of 12 completely different styles of some of the standard flavours round – cream of tomato soup – and the end result is probably not what you anticipated. Individuals have been requested to fee every soup on flavour, texture, look and aroma, in addition to scoring them for sweetness, tanginess, thickness and creaminess. Here is how they ranked.
Sainsbury’s
Topping the rankings was a grocery store personal model costing virtually a 3rd of the value of Heinz. Sainsbury’s Cream of Tomato Soup impressed clients with a rating of 78 per cent — and at simply 59p per can, it considerably undercuts the big-name competitors.
Which? mentioned: “Because the joint highest-scoring tin, this budget-friendly soup from Sainsbury’s impressed our panel. Most tasters discovered the stability of tanginess and sweetness excellent. It additionally gained over tasters on look and texture, with three quarters score it the proper creaminess. Not solely is it a Greatest Purchase, but it surely additionally presents excellent worth at simply 59p a tin.”
Is there something higher on a gray day? (Inventory picture)(Picture: Getty Photos)
Tesco
Tesco’s model additionally achieved a rating of 78 per cent, matching Sainsbury’s on each high quality and value. Which? mentioned: “Tesco’s cream of tomato soup tied with Sainsbury’s, matching it on each style and worth. It excelled on each measure, with simply the appropriate power of flavour and tang for almost all of tasters.
“In contrast to some lower-scoring soups, there was no compromising on texture, with prime marks for thickness and creaminess. Costing a fraction of the value of Heinz, it is one other Nice Worth decide.”
Asda
Trailing by only one per cent was Asda’s personal model tin, additionally obtainable for 59p a can. Which? mentioned: “Finishing our three Greatest Buys, Asda is one other good grocery store own-label tin.
“It was rated among the many finest for look, aroma, flavour and texture, combining well-balanced flavours with a satisfying creaminess. Our panel gave it robust scores throughout the board, making it a worthy Greatest Purchase advice.”
Crosse & Blackwell
The model obtainable in various supermarkets throughout the UK got here in at quantity 4, with a rating of 76 per cent. It prices £1.25 per can. Which? mentioned: “The perfect-rated model on take a look at. Whereas it is cheaper than Heinz, it nonetheless prices round double the value of most grocery store personal labels.”
Co-op
The grocery chain’s Traditional Cream of Tomato Soup, which retails for 75p per can, scored 73 per cent. Which? mentioned: “A strong contender with good creaminess and well-balanced flavours. Aroma and look did not fairly match as much as higher-scoring tins, although.”
Marks & Spencer
The nationwide firm’s selection additionally scored 73 per cent, and is cheaper than Co-op’s product at 60p per can. Which? mentioned: “Our tasters notably appreciated the thickness and creaminess of this tinned soup. At 60p, it presents good worth for M&S customers.”
Morrisons
Morrisons’ product scored 72 per cent. It prices 65p per can. Which? mentioned: “An honest possibility, scoring extremely on color and sweetness. Simply over a 3rd wished a stronger tomato flavour and extra tanginess.”
Aldi Bramwells
The price range grocery store’s selection, which is 59p per can, scored 71 per cent. Which? mentioned: “Aldi impressed on look, however its texture wasn’t on par with top-ranking rivals, with greater than half discovering it lacked creaminess.”
You possibly can’t beat a bowl of tomato soup (inventory picture)(Picture: Getty Photos)
Lidl Newgate
Lidl’s product, which can also be 59p per can, scored one per cent decrease, at 70 per cent. Which? mentioned: “Like Aldi, Lidl’s soup appeared the half, nonetheless, the flavour and texture fell barely quick.”
Heinz
Heinz Cream of Tomato Soup achieved a decent 68 per cent, that means greater than two in three of the 77 contributors mentioned they loved it. It’s priced at £1.70 per can. Which? mentioned: “Heinz completed in direction of the underside of the rankings, dropping out to cheaper personal manufacturers. Greater than a 3rd thought the flavour was too weak and never candy sufficient, whereas 62 per cent mentioned it wasn’t creamy sufficient.”
Waitrose
The product from the grocery store chain’s Important vary scored 66 per cent. It prices 85p per can. Which? mentioned: “Waitrose was the lowest-scoring own-label soup total. It misplaced marks for flavour, and round half thought it wasn’t thick or creamy sufficient.”
Baxters
This model offered in a variety of supermarkets and outlets throughout the UK got here in final, at 58 per cent. It prices £2.05 per can. Which? mentioned: “The most costly on take a look at and the lowest-scoring soup total. Most tasters discovered the flavour too weak, and the feel wasn’t thick sufficient.”
All costs right as of October 2026.
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