Piers Morgan’s Uncensored has been valued at $145 million (round £108 million) by buyers, simply 18 months after the broadcaster took full possession of the model, and 5 years after ITV parted firm with him over his refusal to apologise for feedback about Meghan Markle.
Morgan confirmed the determine in an interview with Karl Stefanovic on Australia’s Right this moment present, days after closing a $27 million funding spherical for the enterprise. The increase was led by Raine and Greek media group Antenna, with strategic backers together with Elisabeth Murdoch and the billionaire Reuben brothers, Simon and David.
“We introduced yesterday we’ve simply completed an investor spherical on Uncensored,” Morgan mentioned. “The buyers have valued the enterprise $145 million US.”
The valuation caps a outstanding turnaround for a presenter who walked off the Good Morning Britain set in March 2021 and left ITV shortly afterwards, having refused to apologise for his remarks in regards to the Duchess of Sussex. Set in opposition to his reported £1.1 million-a-year ITV wage, the valuation is price roughly a century of his previous pay packet.
From one-man present to media community
Morgan purchased the Uncensored model outright from Rupert Murdoch’s Information UK in early 2025, abandoning linear tv for a YouTube-first mannequin. “I’ve solely owned it a yr and a half,” he informed Stefanovic. “We’ve acquired a enterprise price practically $150 million in 18 months.”
The channel now has round 4.4 million subscribers and, in response to Morgan, “generates loads of money from promoting and sponsorships”, all with no advertising funds. “We don’t pay anybody to market our content material. We do all of it ourselves,” he mentioned.
Crucially for buyers, Morgan has been deliberate about constructing a enterprise that may outlive its founder’s on-screen presence. “I knew I needed to construct a enterprise which might really in the long run grow to be a lot much less reliant on me. So I made a decision to take Uncensored because the model of the enterprise,” he mentioned.
That technique is already seen within the firm’s increasing slate. Uncensored has struck partnerships with Paramount UK and Channel 5 to convey its exhibits to broadcast tv, alongside a long-form interview collection co-produced with Time Studios. Its latest vertical, World Cup Uncensored, has been a direct hit.
“We’ve simply performed World Cup Uncensored, and that’s blown up as properly,” Morgan mentioned. “We’re doing larger numbers than Gary Lineker’s present, which Netflix paid $14 million for,” a reference to The Relaxation Is Soccer, which the streamer is reportedly paying round £14 million to run every day all through the match.
The economics of strolling away
The spherical confirms the trajectory first reported in December, when Enterprise Issues revealed Uncensored was closing in on a £100 million valuation with Raine’s backing. On the time, insiders mentioned the ambition was to construct a billion-dollar firm inside just a few years.
For all of the showmanship, the underlying lesson is one any enterprise proprietor will recognise: possession of the asset, not wage from an employer, is the place worth compounds. Morgan spent a long time as extremely paid expertise for different folks’s companies. It took simply 18 months of proudly owning his personal for his fairness to dwarf every little thing that got here earlier than, a sample now pulling tv’s largest names in direction of YouTube and away from the normal broadcasters that after employed them.
“I believe the sky’s the restrict for these things,” Morgan mentioned. On the proof of the previous 18 months, few buyers would guess in opposition to him.
