Emily Atack takes management of the story.
The actor leads Agent Provocateur’s SS26 marketing campaign as The Duchess, a personality steeped in late Nineteen Eighties extra and lace.
Shot on Camfield Place, the footage exudes rural grandeur with a realizing wink.
Atack wears a fetching lingerie assortment that leans towards a bondage-esque aesthetic, together with PVC accents, corsets, and even a driving crop.
The marketing campaign nods on to Atack’s latest function within the hit collection Rivals, through which she performed the bold Sarah Stratton.
That function reignited the nationwide urge for food for the “bonkbuster” world of beloved creator Jilly Cooper, and the SS26 assortment runs with that vitality.
For Atack, the collaboration was as highly effective because it was enjoyable.
“I’ve at all times liked Agent Provocateur as a model, however had no concept there was such an incredible, artistic crew bringing all of it to life,” she stated, describing a course of that began with lunch conferences and fittings in Soho earlier than culminating within the shoot in Hertfordshire.
“From begin to end, this has been one of the particular tasks I’ve labored on and one which I really feel really empowered by.”
Inventive director Sarah Shotton knew precisely who she wished.
After watching Rivals, Shotton was swept up in a newfound love for Britishness.
“SS26 could be very late Nineteen Eighties,” she stated. ‘It is exaggerated and a variety of enjoyable, with a number of unbelievable prints and materials. We would have liked somebody daring, British and intensely intelligent to deliver it to life; it might solely have been Emily.”
Agent Provocateur describes the outcome as “refined British aristocratic glamour, reimagined by the scandalous, indulgent rhythms of rural life within the late Nineteen Eighties.”
The photographs say all of it. With Atack on the heart, the model delivers a marketing campaign that revolves round energy dressing, playful provocation and the feeling of not taking issues too significantly.
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