Ant McPartlin and Declan Donnelly have apologized after fierce criticism of a industrial for his or her new podcast, which was branded ‘reckless’ and ‘sickening’.
The Geordie TV duo frequently entertain the nation on Saturday evenings with quiz present Limitless Win, Saturday Night time Takeaway and the full-length sequence Britain’s Obtained Expertise and I am A Celeb… Get Me Out of Right here! to current.
However for 2026, they’re getting into the audio area to affix the podcast growth with their new providing, Consuming Out with Ant & Dec.
Nonetheless, an advert shared on Friday for the launch of the podcast on their official
The opening was referred to as ‘triggering’ and ‘very disappointing’ as solely the TV stars’ ft have been within the air whereas Dec’s voice could possibly be heard asking: ‘Are you okay with this?’
It then cuts to Ant’s ft as his voice replies, “No, I believed this was your thought.”
“This isn’t what we meant by ‘hanging out’,” Dec continues, because the digital camera then reveals him on a leash, tied to his hoodie, earlier than Ant can be seen totally asking to assist them.
“I’ll be blunt as a result of this ‘inventive path’ is really sickening and deeply disappointing,” X Issue star Katie Waissel commented below the put up within the social platform’s feedback part.
‘This opening picture of ft hanging above the bottom isn’t an harmless ‘pun’, it instantly reads as somebody hanging, and the suicidal photographs are unattainable to disregard.’
Calling the advertising and marketing idea inconsiderate and careless, she added: “With a platform as huge as yours, there’s a clear obligation to behave responsibly. That is fully foreseeable injury.
‘It’s titillating, insensitive and albeit reckless to label it as ‘leisure’ when so many households have been devastated by suicide and self-harm.’
Others agreed and thanked former Celeb Large Brother contestant Katie for pointing this out, with Amar asking: ‘Who of their proper thoughts would assume exhibiting dangling legs as the beginning of an advert is a good suggestion?’
“I’ve to confess that was the very first thing I considered once I noticed the ft dangling,” Sharon Hopewell added, whereas James Ross agreed there was “subliminal messaging” and Dave referred to as the transfer “unhealthy style.”
“This must be eliminated and re-treated instantly,” Katie added. “You may promote a present with out normalizing photographs that may actually upset folks.”
In a press release to Metro from Ant and Dec, the presenters apologized and confirmed the advert had been withdrawn.
‘It was not our intention to trigger offense with this promotional video and we’re sorry if it upset anybody. Now we have processed the feedback and eliminated the video.’
The podcast will launch on January 22 through their new model Belta Field, and can see the pair discuss their lives and reply listener questions and feedback.
New content material for his or her model, together with traditional clips from their profession and ‘new digital codecs’, may even be out there on platforms reminiscent of YouTube, Fb, Instagram and TikTok.
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