Eat, drink and be merry! Lobos 1707 founder Diego Osorio sounded through the holidays in Aspen, Colorado along with his beloved tequila and mezcal model Le Bron James, Prince Harry, Adele, Leonardo DiCaprio, Daniel Kaluuya, Drake, Issa Rae, Victoria Justice, Arnold Schwarzeneggerand extra.
And so as to add to the social gathering spirit, the chief inventive officer informed ET his suggestions for throwing the right social gathering, plus the best way to keep away from widespread social gathering errors, earlier than taking part in and sponsoring the 2025 Aspen Snow Polo and internet hosting an après-ski occasion. Kemo Sabe.
“Temper is every thing. When individuals really feel seen and cozy, the evening will come naturally,” he defined. “Lighting, music and the individuals you invite are extra vital than perfection. I like issues that really feel refined, however by no means stiff and considerate particulars with out being pressured.”
Suppose: a spontaneous toast, a tune that modifications the power within the room, or particular cocktails.
On the subject of his favourite drinks, Osorio says the environment is essential. “I normally drink it over ice, however after I’m in a celebration temper, I am going for a Rosa Vieja. It is elegant but playful, made with Lobos, sherry, rose syrup, champagne and a touch of orange bitters.”
“New Yr at all times appears like a break and a reset. For that second, I like our Further Añejo, served plain. It is made for reflection and a very good toast.”
So why do celebrities fill their glasses with Lobos? Based on Osorio, all of it comes right down to the intention behind the thoughts.
“The people who find themselves drawn to Lobos have a tendency to understand issues which are effectively made,” he revealed.
“We begin by respecting the essential rules of tequila making in Mexico with distinctive agave, conventional processes earlier than doing one thing surprising by ending our spirit in Pedro Ximénez sherry wine barrels from Spain. It provides depth, heat and a refined character not usually present in tequila.”
Along with serving one thing particular for visitors to take pleasure in, the entrepreneur believes the key to an important get-together is easy: presence.
“Maintain the goggles full, sure, however extra importantly, preserve the power heat and ensure nobody feels invisible,” he stated. “If the host is relaxed, the room follows go well with. And also you by no means run out of ice.”
He additionally notes that the vacations are a time to pay it ahead, one thing deeply tied to the title Lobos, which suggests wolves in Spanish.
“Wolves survive by loyalty and group and shield their pack,” Osorio stated.
“That symbolism has at all times been central to Lobos and to me personally. Supporting wolf sanctuaries felt pure, as a result of giving again shouldn’t be an afterthought. Particularly through the holidays, celebrating means extra when it comes with accountability.”
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