The place are all of the Canadians going?

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Toronto-based publicist Tracy Lamourie says she used to journey to the US recurrently however was blunt about her plans shifting ahead: “[I’m] by no means crossing the border once more,” she mentioned. “[I] switched to Europe for journey and Zoom for conferences. [Between the] 51st state rhetoric and human rights abuses – whereas it by no means appeared protected – now it is on the no-go record.”

Lamourie’s stance displays a broader sentiment, as many worldwide travellers have been rethinking their US journey plans this 12 months – a pattern that the USTA estimates will value the US $5.7bn (£4.28bn).

In line with Statistics Canada, the nation’s central statistical company, home journey inside Canada has surged in 2025, alongside elevated Canadian journey to Mexico, Portugal, the Bahamas and Belize. The company stories an almost 12% rise in Canadian guests to Mexican cities 12 months so far. Knowledge additionally exhibits that Canadian spending in locations like Buenos Aires, Osaka, Copenhagen and Curacao was up greater than 100% this summer season in comparison with 2024.

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In the meantime, US locations that sometimes depend on Canadian tourism are feeling the affect. Between January and July, 30% fewer Canadians crossed the border into Vermont in comparison with the identical interval in 2024. Las Vegas has seen an 18% year-to-date decline, and locations like Ft Lauderdale, Upstate New York and lots of different areas are experiencing comparable downturns.

A rise in flight connectivity to Europe and the Caribbean is making it simpler for Canadians to bypass the US. “From Canada to Berlin, Ponta Delgada, Nantes and Brussels, we’re strategically rising new continuous routes throughout Europe to deliver handy entry to key locations, whereas strengthening financial ties and supporting tourism,” Air Canada government vp and chief business officer Mark Galardo mentioned in an announcement.

From 4-20 December, the airline can also be launching 13 new routes to the Caribbean, Central America and South America – a transfer that’s possible aimed toward Canadian “snowbirds” who beforehand relied on US states like Florida or California for winter solar.